gts icrs 1

International Car Rental Show 2024

GTS had a strong presence and actively engaged at the successful International Car Rental Show, held in Las Vegas last week on April 15th and 16th. The event boasted a comprehensive agenda with speakers and exhibitors delivering invaluable insights into the global Car Rental Industry. We were fortunate to participate in many discussions with industry leaders and leverage networking opportunities to exchange ideas and establish new partnerships!

The topics of discussion at the Event revolved around the following themes:

Mobility as a Service (MaaS): The concept of Mobility as a Service continued to gain traction, with discussions centered around the integration of various transportation modes into seamless, on-demand mobility solutions. Car rental companies are increasingly diversifying their offerings with a focus on regional differences in consumer preferences, regulatory frameworks, and market dynamics that shape business strategies and opportunities for growth.

Customer Centric Approach: Conversations centered on strategies such as: how to enhance the customer experience, personalized services, streamlining booking processes, and innovative loyalty programs. Prioritizing the customer experience, with features such as mobile check-in, digital key access, and personalized recommendations based on customer preferences were called out as being key for differentiation.

Innovations and Technology: There was a notable focus on AI-powered solutions for predictive maintenance, dynamic pricing, and personalized customer interactions. OEMs , Dealerships and Car Rental companies are increasingly investing in AI and machine learning to streamline the rental process, enhance convenience, and tailor interactions with customers.

Electric and hybrid vehicle rentals: While there was a notable absence on promoting sustainable practices, the prevalent theme revolved around the adoption of electric and hybrid vehicles in rental fleets to mitigate carbon emissions and foster eco-friendly practices throughout the rental process. Nonetheless, challenges such as inadequate charging infrastructure and lengthy battery recharging times were also acknowledged as problematic areas within this discourse.

As the world of car rental is adopting AI and machine learning technologies to further the definition of mobility, the collaboration and competition between traditional car rental operators, auto manufacturers, platform providers, local dealerships and auto groups has become more prevalent than ever. With the rise of ride-sharing services, electric vehicles, and autonomous cars, there is no denying that the landscape of mobility is changing rapidly.


In summary, the International Car Rental Show offered valuable insights into the trends influencing the future of the car rental industry, underscoring the significance of AI and machine learning, customer-centric approaches, and adaptation to evolving travel patterns.

To learn more about how GTS is helping OEMs, dealerships and car rental companies in each of the topics discussed please visit our website at: www.goodtravelsoftware.com