GTS Case Study
Maven
About Maven
General Motors wanted to launch a new mobility service called Maven to enable the remote rental of vehicles. General Motors had been many years ahead of the wider auto-industry in developing its On-Star systems telematic functionality. Remote rental through apps integrated directly with On-Star was a key part of General Motors mobility strategy.
Remote rental through apps integrated directly with On-Star was a key part of General Motors mobility strategy.
The Benefits
- Direct to vehicle integration removed the cost and time required by 3rd party hardware integrations
- The flexibility of GTS’s pricing engine allowed multiple services, residential rental, on-street rental, corporate rental and long term subscription rental to be accommodated on the platform
- The service scales to over 200,000 users across the United States, Canada, Brazil and Australia